Rogers Hospitality in Mauritius, who manage the hotels and properties under the Heritage Resorts brand, has revealed its new brand positioning and a new website in line with changing travel trends.
The new brand positioning ‘Heritage Resorts Crafts Memorable Journeys Inspired by Nature’
is based on five pillars - nature, golf, culinary art, kindness and reconnection inspired by Heritage’s natural and cultural legacy. The new positioning supports a key part of the brand’s strategic endeavour to raise the brand awareness and strengthen its position in the luxury resort market as a brand that offers genuine and authentic escapes, designed to inspire today’s cultured travellers, millennials and global citizens.
Axelle Mazery, Chief Communications Officer at Rogers Hospitality said: “Several respected reports such as Skift, Black Tomato or McKinsey shared that going forward, travelers are longing for holidays filled with big moments and exceptional encounters. The modern and cultured traveler is now, more than ever looking forward to news ways of discovering, living the moment, new ways of seeing and new ways of being. In this line of thought, predictions shows that people are aspiring to simple pleasures such an embracing family gathering, but not within the confines of their homes but striking out for new shores and new sights. Travelers are looking for off-the-beaten track, transformative travel, special moments with people, communities and in nature. It’s all about huge, impactful encounters.”
Axelle continues: The Heritage brand was born out of a passion for discovery and connection. We are committed to setting exemplary standards of a sustainable resort lifestyle, in the context of delicate splendor, elegance and comfort, where guests are discreetly supported with genuine service, care and attention, as they are acquainted to unique opportunities for authentic and memorable experiences, discoveries and adventures through responsible tourism.”
The website’s refreshed and simplified look, combined with enhanced content, improved search functionality and also mobile compatibility will allow customers to better interact seamlessly with Heritage Resorts and its tailor-made experiences.
This new website plays a major role in Heritage Resorts’ desire to keep up to date with the changing digital trends as well as to meet the needs of its diverse stakeholders. The new website is faster, easier to navigate, and will include new features to enhance the user experience. The website has been made more intuitive and user-friendly, be it on desktop, tablets, or mobile devices. Google, Triptease and Meta technologies were integrated to make the content on the website more personalized for users.
Axelle said: “Our clientele’s preferences for how they book their holiday is continuously evolving and changing. At the same time, the digital revolution has changed the way consumers shop for their holidays transforming travel from a sellers’ to a buyers’ market. The website features an invigorated look, enhanced navigation, and a handful of other features which will make the overall experience more impactful.”
She continues: “This new website will play a key role in Heritage Resorts’ aim to unveil its offering and new series of transformational experiences. With the aim to inspire travelling once again, through its website, Heritage Resorts celebrates its region’s beautiful escapes that connect deeply with the soul of the destination, setting the scene for unforgettable journeys.”
PRESS RELEASE, SEPTEMBER 2022
For media enquiries, please contact us for further information.
Jayson Paul
Communication & Media Relations Manager – Heritage Resorts
jayson.paul@rogershospitality.com | Mobile : +230 55115952
Sara Pierre
Communication & Media Relations Manager
sara.pierre@heritageresorts.mu | Mobile : + 230 55115562
